Inside the studio.

The Process

Five Stages

1. I

   Conception

   Each piece begins as a hand-sketch in Nour's notebook, then a full-scale toile.

2. II

   Sourcing

   Mulberry silks from Como, crepe from the Italian Alps, organza from Lyon.

3. III

   Cutting

   Hand-cut on 12-meter wooden tables inside the Cairo studio.

4. IV

   Hand-Finishing

   Every hem, every stitch, every lining — finished by artisans with 20+ years of practice.

5. V

   Final Touch

   Steamed, pressed, hung, and sealed in our gold-embossed RAF box.